Listening to our customers is the critical first step in the The Spokesman process. Each rider has different needs based on physiology, application, environmental conditions, and budget constraints. We love talking to our customers, and there is no better way to help us understand each athlete. We will take time to explain the trade-offs of weight, durability and component limitations for each configuration we recommend. Please feel free to contact us for help with your next set of wheels.
We are one of the UK’s very best custom bicycle wheel builders. We lovingly lace and hand build bicycle wheels for road, off-road and everything in between.
We pick the very best rims, hubs and spokes and use the very finest equipment to hand build your perfect wheels. We’ll get to know you, your bike, your riding style and your budget to create a wheelset to last a lifetime.
We’re based in The Lake District and deliver wheels anywhere in the World.
What is a spoke? You can define it in different ways: a piece of steel, a wire, a spring or, what we like best, the connection between the hub and the rim. Being the link between the hub and the rim, the spoke has multiple functions:
When you see professional riders coming downhill at close to 90 km/h on their bike, you realize the vital importance to get the best quality of spokes and nipples.